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Cool

How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

by Steven Quartz, Anette Asp ...

"This engrossing history merges evolutionary biology and economics to explain our spending habits" and show how coolness is at the heart of consumerism ( Mental Floss).We live in a world of conspicuous consumption, where the things we buy not only satisfy our needs, but also communicate our values, identities, and aspirations. In Cool, Steven Quartz and Anette Asp bring together groundbreaking ... Read more

$12.99 USD

"This engrossing history merges evolutionary biology and economics to explain our spending habits" and show how coolness is at the heart of consumerism ( Mental Floss).We live in a world of conspicuous consumption, where the things we buy not only satisfy our needs, but also communicate our values, identities, and aspirations. In Cool, Steven Quartz and Anette Asp bring together groundbreaking
... Read more

The Elephant in the Brain

Hidden Motives in Everyday Life

by Kevin Simler, Robin Hanson ...

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about ... Read more

$15.19 USD

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Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about
... Read more

Also available as: Audiobook
For the Love of Men

From Toxic to a More Mindful Masculinity

by Liz Plank ...

A nonfiction investigation into masculinity, For The Love of Men provides actionable steps for how to be a man in the modern world, while also exploring how being a man in the world has evolved.In 2019, traditional masculinity is both rewarded and sanctioned. Men grow up being told that boys don’t cry and dolls are for girls (a newer phenomenon than you might realize—gendered toys came back in ... Read more

$12.99 USD

Also available as: Audiobook

A nonfiction investigation into masculinity, For The Love of Men provides actionable steps for how to be a man in the modern world, while also exploring how being a man in the world has evolved.In 2019, traditional masculinity is both rewarded and sanctioned. Men grow up being told that boys don’t cry and dolls are for girls (a newer phenomenon than you might realize—gendered toys came back in
... Read more

Also available as: Audiobook
Blindspot

Hidden Biases of Good People

by Mahzarin R. Banaji, Anthony G. Greenwald ...

“Accessible and authoritative . . . While we may not have much power to eradicate our own prejudices, we can counteract them. The first step is to turn a hidden bias into a visible one. . . . What if we’re not the magnanimous people we think we are?”—The Washington PostI know my own mind.I am able to assess others in a fair and accurate way.These self-perceptions are challenged by leading ... Read more

$6.99 USD

“Accessible and authoritative . . . While we may not have much power to eradicate our own prejudices, we can counteract them. The first step is to turn a hidden bias into a visible one. . . . What if we’re not the magnanimous people we think we are?”—The Washington PostI know my own mind.I am able to assess others in a fair and accurate way.These self-perceptions are challenged by leading
... Read more
The All-or-Nothing Marriage

How the Best Marriages Work

by Eli J Finkel ...

“After years of debate and inquiry, the key to a great marriage remained shrouded in mystery. Until now...”—Carol Dweck, author of Mindset: The New Psychology of SuccessEli J. Finkel's insightful and ground-breaking investigation of marriage clearly shows that the best marriages today are better than the best marriages of earlier eras. Indeed, they are the best marriages the world has ever known. ... Read more

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“After years of debate and inquiry, the key to a great marriage remained shrouded in mystery. Until now...”—Carol Dweck, author of Mindset: The New Psychology of SuccessEli J. Finkel's insightful and ground-breaking investigation of marriage clearly shows that the best marriages today are better than the best marriages of earlier eras. Indeed, they are the best marriages the world has ever known.
... Read more

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The Social Paradox

Autonomy, Connection, and Why We Need Both to Find Happiness

by William von Hippel ...

A Next Big Idea Club Must Read of February 2025"Von Hippel presents a radically new way to understand why human happiness has diminished. What’s more, he offers superlative advice for how to get back on track.” —Sonja Lyubomirsky, New York Times bestselling author of The How of HappinessFrom the author of The Social Leap comes this thought-provoking exploration, grounded in evolutionary ps... ... Read more

$5.49 USD

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A Next Big Idea Club Must Read of February 2025"Von Hippel presents a radically new way to understand why human happiness has diminished. What’s more, he offers superlative advice for how to get back on track.” —Sonja Lyubomirsky, New York Times bestselling author of The How of HappinessFrom the author of The Social Leap comes this thought-provoking exploration, grounded in evolutionary ps...
... Read more

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All the Rage

Mothers, Fathers, and the Myth of Equal Partnership

by Darcy Lockman ...

Why do men do so little at home? Why do women do so much? Why don't our egalitarian values match our lived experiences?Journalist-turned-psychologist Darcy Lockman offers a clear-eyed look at the most pernicious problem facing modern parents—how progressive relationships become traditional ones when children are introduced into the household.In an era of seemingly unprecedented feminist activism ... Read more

$18.79 USD or Free with Kobo Plus

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Why do men do so little at home? Why do women do so much? Why don't our egalitarian values match our lived experiences?Journalist-turned-psychologist Darcy Lockman offers a clear-eyed look at the most pernicious problem facing modern parents—how progressive relationships become traditional ones when children are introduced into the household.In an era of seemingly unprecedented feminist activism
... Read more

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Unlearning Shame

How We Can Reject Self-Blame Culture and Reclaim Our Power

by Devon Price PhD ...

Learn to identify—and combat—Systemic Shame, the feeling of self-hatred and disempowerment that comes from living in a society that blames individuals for systemic problems, with this invaluable resource from the social psychologist and author of Unmasking Autism.“Stop doomscrolling and read this book. You’ll feel better, I promise.”—Celeste Headlee, journalist and bestselling authorSystemic Shame ... Read more

$8.99 USD

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Learn to identify—and combat—Systemic Shame, the feeling of self-hatred and disempowerment that comes from living in a society that blames individuals for systemic problems, with this invaluable resource from the social psychologist and author of Unmasking Autism.“Stop doomscrolling and read this book. You’ll feel better, I promise.”—Celeste Headlee, journalist and bestselling authorSystemic Shame
... Read more

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Generation Me - Revised and Updated

Why Today's Young Americans Are More Confident, Assertive, Entitled--and More Miserable Than Ever Before

by Jean M. Twenge, PhD ...

The Associated Press calls them "The Entitlement Generation," and they are storming into schools, colleges, and businesses all over the country. They are today's young people, a new generation with sky-high expectations and a need for constant praise and fulfillment. In this provocative new book, headline-making psychologist and social commentator Dr. Jean Twenge documents the self-focus of what ... Read more

$13.99 USD

The Associated Press calls them "The Entitlement Generation," and they are storming into schools, colleges, and businesses all over the country. They are today's young people, a new generation with sky-high expectations and a need for constant praise and fulfillment. In this provocative new book, headline-making psychologist and social commentator Dr. Jean Twenge documents the self-focus of what
... Read more
The Saad Truth about Happiness

8 Secrets for Leading the Good Life

by Gad Saad ...

The Quest for Happiness Is a Universal Fact.It is a scientific fact, which means we can measure happiness, we can assess it, and we can devise strategies to make ourselves happy and fulfilled human beings.So says Professor Gad Saad, the author of the sensational bestseller The Parasitic Mind and the irrepressible host of The Saad Truth podcast. In this provocative, entertaining, and life-changing ... Read more

$14.99 USD

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The Quest for Happiness Is a Universal Fact.It is a scientific fact, which means we can measure happiness, we can assess it, and we can devise strategies to make ourselves happy and fulfilled human beings.So says Professor Gad Saad, the author of the sensational bestseller The Parasitic Mind and the irrepressible host of The Saad Truth podcast. In this provocative, entertaining, and life-changing
... Read more

Also available as: Audiobook
This Chair Rocks

A Manifesto Against Ageism

by Ashton Applewhite ...

Author, activist, and TED speaker Ashton Applewhite has written a rousing manifesto calling for an end to discrimination and prejudice on the basis of age.In our youth obsessed culture, we’re bombarded by media images and messages about the despairs and declines of our later years. Beauty and pharmaceutical companies work overtime to convince people to purchase products that will retain their ... Read more

$11.99 USD

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Author, activist, and TED speaker Ashton Applewhite has written a rousing manifesto calling for an end to discrimination and prejudice on the basis of age.In our youth obsessed culture, we’re bombarded by media images and messages about the despairs and declines of our later years. Beauty and pharmaceutical companies work overtime to convince people to purchase products that will retain their
... Read more

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The Things We Love

How Our Passions Connect Us and Make Us Who We Are

by Aaron Ahuvia, PhD ...

An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you ... Read more

$14.99 USD

Also available as: Audiobook

An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you
... Read more

Also available as: Audiobook

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Cool

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The Elephant in the Brain

For the Love of Men

Blindspot

The All-or-Nothing Marriage

The Social Paradox

All the Rage

Unlearning Shame

Generation Me - Revised and Updated

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This Chair Rocks

The Things We Love

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