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Showing 1 - 12 of 12 results for “andy milligan”
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  • On Purpose

    Delivering a Branded Customer Experience People Love

    by Shaun Smith, Andy Milligan ...
    Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional ... Read more

    $28.99 USD

  • Myths of Branding

    Dispel the Misconceptions and Become a Brand Expert

    by Simon Bailey, Andy Milligan ...
    Series series Business Myths series
    A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the ... Read more

    $13.99 USD

  • Audiobook

    Myths of Branding

    A Brand is Just a Logo, and Other Popular Misconceptions

    by Simon Bailey, Simon Bailey, Andy Milligan, Andy Milligan ...
    Narrated by Richard Lyddon ...
    Series series Business Myths

    Unabridged

    7 hours 48 min

    A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the ... Read more

    $21.99 USD or Free with Kobo Plus

  • Audiobook

    Bold

    How to Be Brave in Business and Win

    by Shaun Smith, Andy Milligan ...
    Narrated by Matthew Lloyd Davies ...

    Unabridged

    10 hours 22 min

    More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the ... Read more

    $14.99 USD

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  • HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

    by Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne ...
    Series series HBR's 10 Must Reads
    Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... Read more

    $17.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Understanding Michael Porter

    The Essential Guide to Competition and Strategy

    by Joan Magretta ...
    Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... Read more

    $25.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Harvard Business Review on Rebuilding Your Business Model

    by Harvard Business Review ...
    Revise your game plan--and profit from the change.If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Reinvent your business profitably- Set your model up for success with a winning competitive ... Read more

    $15.99 USD or Free with Kobo Plus

  • Marketing Genius

    by Peter Fisk ...
    The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical ... Read more

    $19.00 USD

  • How Companies Win

    Profiting from Demand-Driven Business Models No Matter What Business You’re In

    by Rick Kash, David Calhoun ...
    In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first ... Read more

    $9.99 USD

  • DK Essential Managers: Strategic Management

    Analyzing, Planning, Focus, Prioritizing, Monitoring

    by DK ...
    Series series DK Essential Managers
    A practical guide to improving your strategic management skills which will give you the information and skills to succeed. Find out how to improve make your management style work to your long-term benefit by learning to set boundaries and to test and communicate your strategy.You will learn to analyze your position, understand your skills and define your strategy. Learn key skills such as how to ... Read more

    $4.99 USD

  • The CFO in Pole Position

    Leading next-generation decision-making in a data-driven organization

    by Mohamed Bouker, Frank Geelen, Nart Wielaard ...
    Leading next-generation decision-making in a data-driven organization Like in Formula-1 racing, decision-making is crucial for business success and can be the difference between a checkered flag or the gravel pit. Decisions are increasingly made based upon data, but which function within an organisation is most suitable to drive the transformation towards a Decision Oriented Organisation? An ... Read more

    $37.99 USD

  • Private Label: Turning the Retail Brand Threat Into Your Biggest

    by Keith Lincoln ...
    Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name-brand knockoffs.  In recent years, however, retailers have begun marketing higher-quality products under their private labels.  The result has been a huge increase in the market share of private label brands.  Of every $100 spent around the world, $17 is spent on a private label.   The ... Read more

    $28.79 USD