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“andrew weir”

Showing 1 - 12 of 12 results for “andrew weir”
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  • Social Roots

    Why Social Innovations are Creating the Influence Economy

    by Cindy Gordon, Andrew Weir ...
    Social Roots traces the history of a fundamental economic shift that is underway. The shift is rooted in virtualization, a key innovation factor, but when combined with influence networks, the significance becomes transformative. The combined power of these dimensions is creating a new economic paradigm based on return on collaboration metrics rooted in social capital theory. Inside is the story ... Read more

    $8.69 USD

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  • Content Strategy for the Web

    by Kristina Halvorson, Melissa Rach ...
    Series series Voices That Matter
    FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term ... Read more

    $30.99 USD

  • The Never Cold Call Again Online Playbook

    The Definitive Guide to Internet Marketing Success

    by Frank J. Rumbauskas Jr. ...
    An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call AgainIn Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, ... Read more

    $12.00 USD

  • Web Marketing for Small Businesses

    7 Steps to Explosive Business Growth

    by Stephanie Diamond ...
    Series series Quick Start Your Business
    When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing strategies and opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder ... Read more

    $13.09 USD

  • Free Marketing

    101 Low and No-Cost Ways to Grow Your Business, Online and Off

    by Jim Cockrum ...
    Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Social Media 101

    Tactics and Tips to Develop Your Business Online

    by Chris Brogan ...
    100 ways to tap into social media for a more profitable businessIn Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a ... Read more

    $14.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Professional Blogging For Dummies

    by Susan J. Getgood ...
    Take your hobby to the next level and turn your blog into real incomeAnyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra ... Read more

    $17.00 USD

  • Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media

    Think Like a Publisher - How to Use Content to Market Online and in Social Media

    by Rebecca Lieb ...
    Series series Que Biz-Tech
    If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you ... Read more

    $17.29 USD

  • Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

    by Joe Pulizzi, Newt Barrett ...
    Connect to customers with compelling content!The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers—without interrupting their lives.It’s the new way of marketing, and it’s the only way ... Read more

    $16.19 USD

  • Social Media Metrics

    How to Measure and Optimize Your Marketing Investment

    by Jim Sterne ...
    Series series New Rules Social Media Series
    The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how ... Read more

    $15.00 USD

  • Social Marketing to the Business Customer

    Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

    by Paul Gillin, Eric Schwartzman ...
    The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

    by Pam Didner ...
    Engage Customers Around the World with Cross-Regional Content MarketingTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.LEARN HOW TO:Create content ... Read more

    $20.19 USD