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Top Series in United States

Showing 1 - 12 of 12 results for “andrew a mitchell”
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  • Psychological Processes and Advertising Effects

    Theory, Research, and Applications

    Edited by Linda F. Alwitt, Andrew A. Mitchell ...
    Series series Psychology Revivals
    In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is ... Read more

    $49.99 USD

  • Advertising Exposure, Memory and Choice

    Edited by Andrew A. Mitchell ...
    Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time ... Read more

    $73.99 USD

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  • How to Create and Use Rubrics for Formative Assessment and Grading

    by Susan M. Brookhart ...
    What is a rubric? A rubric is a coherent set of criteria for student work that describes levels of performance quality. Sounds simple enough, right? Unfortunately, rubrics are commonly misunderstood and misused.The good news is that when rubrics are created and used correctly, they are strong tools that support and enhance classroom instruction and student learning. In this comprehensive guide, ... Read more

    $26.99 USD

  • The IEP from A to Z

    How to Create Meaningful and Measurable Goals and Objectives

    by Diane Twachtman-Cullen, Jennifer Twachtman-Bassett ...
    A truly comprehensive, teacher- and parent-friendly guide to creating clear and effective IEPsWith the skyrocketing diagnoses of ADHD, autism spectrum disorders, and related conditions in U.S. schools, there is a growing need for information on creating effective IEPs for exceptional students. The IEP From A to Z is a step-by-step guide showing teachers and parents how to get the right education ... Read more

    $20.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Balanced Assessment: From Formative to Summative

    From Formative to Summative

    by Kay Burke ...
    Series series Leading Edge
    Learn how to integrate formative and summative assessments seamlessly into instruction. The research, rationale, strategies, and examples provided in this book will help teachers develop their own repertoire of formative and summative assessments to monitor, grade, and make inferences about a student’s ability to meet standards and curriculum goals. Exercises at the end of each chapter provide ... Read more

    $28.99 USD

  • Assessment and Student Success in a Differentiated Classroom

    by Carol Ann Tomlinson, Tonya R. Moon ...
    Carol Ann Tomlinson and Tonya R. Moon take an in-depth look at assessment and show how differentiation can improve the process in all grade levels and subject areas. After discussing differentiation in general, the authors focus on how differentiation applies to various forms of assessment--pre-assessment, formative assessment, and summative assessment--and to grading and report cards. Readers ... Read more

    $25.99 USD

  • Instructional-design Theories and Models

    A New Paradigm of Instructional Theory, Volume II

    Edited by Charles M. Reigeluth ...
    Instructional theory describes a variety of methods of instruction (different ways of facilitating human learning and development) and when to use--and not use--each of those methods. It is about how to help people learn better.This volume provides a concise summary of a broad sampling of new methods of instruction currently under development, helps show the interrelationships among these diverse ... Read more

    $77.99 USD

  • Handbook for Embedded Formative Assessment

    (A Practical Guide to Formative Assessment in the Classroom)

    by Solution Tree ...
    Developed as a companion to Embedded Formative Assessment, 2nd edition, this handbook guides K-12 teachers through the process of developing effective formative assessments. Inside its pages, you'll find tried-and-tested classroom strategies, practical how-tos, and exercises designed to guide implementation. The book also includes discussion questions that can be answered as teams or used for ... Read more

    $28.99 USD

  • Designing Teaching Strategies

    An Applied Behavior Analysis Systems Approach

    by R. Douglas Greer ...
    Series series Educational Psychology
    The US Dept. of Education, in conjunction with the US Dept. of Health and Human Services, recently unveiled a $50 million effort to expand research on early childhood cognitive development. A key issue identified requiring more information and research was the education and professional development of educators. Along these lines, Doug Greer has prepared a book discussing how best to teach, how to ... Read more

    $98.99 USD

  • Acceptance and Mindfulness at Work

    Applying Acceptance and Commitment Therapy and Relational Frame Theory to Organizational Behavior Management

    Edited by Steven C. Hayes, Frank W. Bond, Dermot Barnes-Holmes, John Austin ...
    An innovative and effective approach to organizational behavioral managementDespite more than 40 years of empirical and conceptual research, the contribution of behavior analysis to the world of business remains relatively small and organizational behavior management gets little attention in both the academic and professional communities. Acceptance and Mindfulness at Work presents behavioral ... Read more

    $62.99 USD

  • Instructional-Design Theories and Models, Volume III

    Building a Common Knowledge Base

    Edited by Charles M. Reigeluth, Alison A. Carr-Chellman ...
    Instructional-Design Theories and Models, Volume III: Building a Common Knowledge Base is perhaps best described by its new subtitle. Whereas Volume II sought to comprehensively review the proliferating theories and models of instruction of the 1980’s and 1990’s, Volume III takes on an even more daunting task: starting to build a common knowledge base that underlies and supports the vast array of ... Read more

    $77.99 USD

  • Capitalizing on Language Learners' Individuality

    From Premise to Practice

    by Dr. Tammy Gregersen, Dr. Peter D. MacIntyre ...
    Series Book 72 - Second Language Acquisition
    This book closes the gap between theory and classroom application by capitalizing on learners’ individuality in second or foreign language learning. The book examines the existing literature and theoretical underpinnings of each of the most prominent learner characteristics including anxiety, beliefs, cognitive abilities, motivation, strategies, styles and willingness to communicate. This strong ... Read more

    $23.79 USD