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“andreas hinterhuber”

Showing 1 - 7 of 7 results for “andreas hinterhuber”
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  • Managing Digital Transformation

    Understanding the Strategic Process

    Edited by Andreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato ...
    Digital transformation is inevitable. The eras of ‘if and when’ are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies.Acknowledging a plurality of strategic approaches, the book ... Read more

    $66.99 USD

  • Value First, Then Price

    Building Value-Based Pricing Strategies

    Edited by Andreas Hinterhuber, Todd C. Snelgrove ...
    Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.This book offers a state-of ... Read more

    $68.99 USD

  • Digital Pricing Strategy

    Capturing Value from Digital Innovations

    Edited by Stephan M. Liozu, Andreas Hinterhuber ...
    Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.Case studies, examples and interviews ... Read more

    $59.99 USD

  • Pricing Strategy Implementation

    Translating Pricing Strategy into Results

    by Andreas Hinterhuber, Stephan M. Liozu ...
    Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical rigor, and an ability ... Read more

    $67.99 USD

  • The ROI of Pricing

    Measuring the Impact and Making the Business Case

    Edited by Stephan Liozu, Andreas Hinterhuber ...
    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI ... Read more

    $65.99 USD

  • Pricing and the Sales Force

    Edited by Andreas Hinterhuber, Stephan Liozu ...
    Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" – converting those list prices into the realized sales, and as a result, greater profitability? This is the ... Read more

    $73.99 USD

  • Innovation in Pricing

    Contemporary Theories and Best Practices

    Edited by Andreas Hinterhuber, Stephan Liozu ...
    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book.This new edition of Innovation in Pricing builds on the ... Read more

    $99.99 USD