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Marketing and Sustainability

Contradiction or the Path to Profitable Businesses and Sustainable Societies

by Pia A. Albinsson, Hugo Guyader, Mikael Ottosson, Anders Parment ...

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practicesMarketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as ... Read more

$56.00 USD

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practicesMarketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as
... Read more
Principles of Marketing Scandinavian Edition, 3rd edn, ePub

by Anders Parment, Philip Kotler, Gary Armstrong ...

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong’s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and ... Read more

$41.09 USD

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong’s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and
... Read more
Auto Brand

Building Successful Car Brands for the Future

by Anders Parment ...

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. ... Read more

$35.99 USD

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry.
... Read more

HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

by Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne ...

Series series HBR's 10 Must Reads
Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... Read more

$17.99 USD or Free with Kobo Plus

Also available as: Audiobook

Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10
... Read more

Also available as: Audiobook
People Planet Profit

How to Embrace Sustainability for Innovation and Business Growth

by Peter Fisk ...

Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new ... Read more

$37.99 USD

Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new
... Read more
Understanding Michael Porter

The Essential Guide to Competition and Strategy

by Joan Magretta ...

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... Read more

$25.99 USD or Free with Kobo Plus

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Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight,
... Read more

Also available as: Audiobook
Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

by W. Chan Kim, Renee Mauborgne ...

**NEW YORK TIMESBESTSELLER#1 WALL STREET JOURNAL BESTSELLERBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne."Groundbreaking." ―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human**Drawing on more than a decade of new work, Kim and ... Read more

$16.99 USD

Also available as: Audiobook

**NEW YORK TIMESBESTSELLER#1 WALL STREET JOURNAL BESTSELLERBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne."Groundbreaking." ―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human**Drawing on more than a decade of new work, Kim and
... Read more

Also available as: Audiobook
Leadership for Sustainability

Strategies for Tackling Wicked Problems

by R. Bruce Hull, David P. Robertson, Michael Mortimer ...

Solving today’s environmental and sustainability challenges requires more than expertise and technology. Effective solutions will require that we engage with other people, wrestle with difficult questions, and learn how to adapt and make confident decisions despite uncertainty. We need new approaches to leadership that empower professionals at all levels to tackle wicked problems and work towards ... Read more

$23.09 USD

Solving today’s environmental and sustainability challenges requires more than expertise and technology. Effective solutions will require that we engage with other people, wrestle with difficult questions, and learn how to adapt and make confident decisions despite uncertainty. We need new approaches to leadership that empower professionals at all levels to tackle wicked problems and work towards
... Read more
Eco-Business

A Big-Brand Takeover of Sustainability

by Peter Dauvergne, Jane Lister ...

Two experts explain the consequences for the planet when corporations use sustainability as a business tool.McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever seeks to achieve 100 percent sustainable agricultural sourcing by 2020. Walmart has pledged to become carbon neutral. Big ... Read more

$18.99 USD

Two experts explain the consequences for the planet when corporations use sustainability as a business tool.McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever seeks to achieve 100 percent sustainable agricultural sourcing by 2020. Walmart has pledged to become carbon neutral. Big
... Read more
Organizational Change for Corporate Sustainability

by Suzanne Benn, Melissa Edwards, Tim Williams ...

Since this classic book was first published in 2003, sustainability has increasingly been accepted as standard business practice for leading corporations, while the science itself has revealed how human activity has become the dominant force influencing irreversible changes in the planetary systems.The fourth edition of this trailblazing book on corporate sustainability provides new insights into ... Read more

$80.99 USD

Since this classic book was first published in 2003, sustainability has increasingly been accepted as standard business practice for leading corporations, while the science itself has revealed how human activity has become the dominant force influencing irreversible changes in the planetary systems.The fourth edition of this trailblazing book on corporate sustainability provides new insights into
... Read more
Harvard Business Review Project Management Handbook

How to Launch, Lead, and Sponsor Successful Projects

by Antonio Nieto-Rodriguez ...

Series series HBR Handbooks
The one primer you need to launch, lead, and sponsor successful projects.We're now living in the project economy. The number of projects initiated in all sectors has skyrocketed, and project management skills have become essential for every leader and manager. Still, project failure rates remain extremely high. Why? Leaders oversee too many projects and have too little visibility into them. ... Read more

$21.59 USD or Free with Kobo Plus

Also available as: Audiobook

The one primer you need to launch, lead, and sponsor successful projects.We're now living in the project economy. The number of projects initiated in all sectors has skyrocketed, and project management skills have become essential for every leader and manager. Still, project failure rates remain extremely high. Why? Leaders oversee too many projects and have too little visibility into them.
... Read more

Also available as: Audiobook
RESTART Sustainable Business Model Innovation

by Sveinung Jørgensen, Lars Jacob Tynes Pedersen ...

Series series Palgrave Studies in Sustainable Business In Association with Future Earth
Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical ... Read more

Free

Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical
... Read more

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Marketing and Sustainability

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Auto Brand

People who read these also enjoyed

HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

People Planet Profit

Understanding Michael Porter

Blue Ocean Shift

Leadership for Sustainability

Eco-Business

Organizational Change for Corporate Sustainability

Harvard Business Review Project Management Handbook

RESTART Sustainable Business Model Innovation

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