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  • A Modern Guide to Public Relations: Including

    Content Marketing, SEO, Social Media & PR Best Practices

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    For PR Industry BeginnersAmy Rosenberg's first book, A Modern Guide to Public Relations, is a no-frills guide to everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to your marketing position.Through an honest, boots-on-the-ground account of two decades working in PR, Rosenberg teaches you how to work with bloggers, podcasters and traditional ... Read more

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  • A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders : Including

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    by Amy Rosenberg ...
    PR That Works SmarterMost PR playbooks are written for billion-dollar brands with massive teams and corporate budgets. They throw ideas around without explaining how to get them done - and who says old-school media coverage will even benefit you?Today's approach needs to be practical, scalable and easier to execute. Amy Rosenberg delivers by ingraining SEO, content marketing and thought leadership ... Read more

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  • The Science and Regulations of Naturally Derived Complex Drugs

    Series Book 32 - AAPS Advances in the Pharmaceutical Sciences Series
    This volume in the AAPS Advances series covers various quality, safety and clinical aspects of drug development that are relevant to new and/or generic drugs containing a complex mixture of molecules. Specific topics discussed include: raw materials sourcing; manufacturing controls; characterization; identification of critical product quality components and attributes; identification of impurities ... Read more

    $143.99 USD

  • Biobetters

    Protein Engineering to Approach the Curative

    Series Book 19 - AAPS Advances in the Pharmaceutical Sciences Series
    “Biobetters: Protein Engineering to Approach the Curative” discusses the optimization of protein therapeutic products for treatment of human diseases. It is based on the fact that though numerous important therapeutic protein products have been developed for life threatening and chronic diseases that possess acceptable safety and efficacy profiles, these products have generally not been reexamined ... Read more

    $143.09 USD

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