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amy roche

Showing 1 - 12 of 12 results for “amy roche
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  • The Retail Experiment

    Five proven strategies to engage and excite customers through in-store experience

    by Amy Roche ...
    Have you been spending more than ever on marketing, but feel like your customers are responding less?Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn't seem to be enough?Do you know the retail environment has changed, but you're not sure how to respond?Customers across all industries have ... Read more

    $8.99 USD

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  • The Complete Idiot's Guides to Starting and Running a Thrift Store

    Turn Old Merchandise into a Thriving New Business

    A thrifty offering for the prospective thrift-store owner . . .In economic times like these, thrift stores have seen a 35% increase in sales in 2008; so what better time to start one? While fairly cheap, it is complicated, however. Here, two experts cover the entire process, including such vital topics as how to: set up the store on a nonprofit basis; choose a location; get funding; get the word ... Read more

    $9.99 USD

  • We Are Market Basket

    The Story of the Unlikely Grassroots Movement That Saved a Beloved Business

    What if a company were so treasured and trusted that people literally took to the streets—by the thousands—to save it? That company is Market Basket, a popular New England supermarket chain.With its arresting firsthand accounts from the streets and executive suites, We Are Market Basket is as inspiring as it is instructive. What is it about Market Basket and its leader that provokes such ferocious ... Read more

    $11.99 USD

  • At Liberty

    From Rehab to the Front Row

    by Ed Burstell ...
    A truly inspirational memoir, this is Ed's story: an affecting, candid and wildly funny tale of one man's meteoric rise to the top of the retail and fashion world – from heroin addict to MD of Liberty, one of Britain's most iconic institutions.Along the way, Ed shares his ups and downs: the riotous hedonism of the 1980s New York and Florida party scene; the devastating impact of the AIDS crisis, ... Read more

    $6.29 USD

  • Franchising and Licensing

    Two Powerful Ways to Grow Your Business in Any Economy

    Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business.As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and ... Read more

    $22.49 USD

  • Neuro-Sell

    How Neuroscience can Power Your Sales Success

    Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going ... Read more

    $31.49 USD

  • Launch It Quick

    Your Personal Guide to Product Business Success

    Are you a budding entrepreneur with a great product idea? Launch It Quick is the perfect book for anyone who is starting or thinking about a product business. In this book, Tracy Barnhart gives you the tools to bring your product idea to the public. Within these pages you will find answers to your questions about how develop and produce your products, choose a sales outlet that fits your ... Read more

    $2.99 USD

  • Famous Brand Names & Their Origins

    by Kathy Martin ...
    "This fascinating and enjoyable book tells the story of around 200 brand names, delving succinctly into their origins and fortunes over time" ( Your Family History ).Many brands, including Boots, Hoover, and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for "velvet" and ... Read more

    $12.99 USD or Free with Kobo Plus

  • A Retail Investigator

    by Mark Hudson ...
    Fresh out of the Army in 1989, the author started at the ground floor of retail security and worked himself into a multi-store district investigator. 100's of shoplifting detentions followed by 1000's of interviews leads to a story that is both entertaining and informational. Trained in several different forms of interview and interrogation techniques the author shares how he morphed them into ... Read more

    $1.99 USD or Free with Kobo Plus

  • Rebuilding Empires

    How Best Buy and Other Retailers Are Transforming and Competing in the Digital Age of Retailing

    by Thomas Lee ...
    Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert Joly, Target chief marketing officer Jeff Jones, ... Read more

    $12.39 USD or Free with Kobo Plus

  • High Street Heroes

    The Story of British Retail in 50 People

    by John Timpson ...
    WHEN BUSINESSMAN John Timpson started his retailing career in 1960, there were no supermarkets, no out-of-town shopping centres and not even a hint of internet shopping. The British high street was full of made-to-measure tailors and traditional grocers. Among the household names were Mac Fisheries, Dewhurst, John Collier and Timothy Whites & Taylors.In this enjoyable new book, Timpson shows how ... Read more

    $10.99 USD or Free with Kobo Plus

  • The ROI of Pricing

    Measuring the Impact and Making the Business Case

    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI ... Read more

    $65.99 USD