Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“amir ekhlassi”

Showing 1 - 12 of 12 results for “amir ekhlassi”
Skip side bar filters

  • Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities

    by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi ...
    To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines ... Read more

    $125.99 USD

People who read this also enjoyed

  • Branding Inside Out

    Internal Branding in Theory and Practice

    Edited by Nicholas Ind ...
    Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and ... Read more

    $41.99 USD

  • Digital Marketing Strategies for Fashion and Luxury Brands

    Edited by Wilson Ozuem, Yllka Azemi ...
    Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on ... Read more

    $179.99 USD

  • Strategic Corporate Communication in the Digital Age

    Edited by Mark Anthony Camilleri ...
    Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building ... Read more

    $86.99 USD

  • People, Management and Organizations

    by Anna Sutton ...
    This brand new and innovative core textbook fuses topics from the related fields of organizational behaviour and human resource management to provide new insight into the interconnectedness of these important and complementary areas. The text takes an integrated and dynamic approach to the study of how work and people are organized and puts the human at the centre of human resource management and ... Read more

    $76.99 USD

  • Handbook of Research on Global Fashion Management and Merchandising

    Edited by Alessandra Vecchi, Chitra Buckley ...
    Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management ... Read more

    $287.99 USD

  • Knowledge Management and Competitive Advantage: Issues and Potential Solutions

    Edited by Michael A. Chilton, James M. Bloodgood ...
    Knowledge is a significant organizational resource. In order to build and sustain a competitive advantage, this knowledge must be protected within an organization’s core businesses from discovery by competitors. Knowledge Management and Competitive Advantage: Issues and Potential Solutions examines current research in support of knowledge management by focusing on how knowledge resources can be ... Read more

    $148.49 USD

    PRE-ORDER

  • Organizational Change Management Strategies in Modern Business

    Edited by Aslı Goksoy ...
    Scholars agree that change has become a staple in organizational life and will likely remain as such beyond the 21st century. As the rate of change continues to accelerate, organizations must strive to develop and implement new initiatives in order to obtain significant benefits to organizational survival, economic viability, and human satisfaction. Organizational Change Management Strategies in ... Read more

    $184.49 USD

  • The Learning-Driven Business

    How to Develop an Organizational Learning Ecosystem

    by Alaa Garad, Jeff Gold ...
    A comprehensive guide to developing a culture of learning and education within your business.In any kind of organization, learning has become a vital part of the growth and development process, but it only produces effective results if it is pursued strategically and embedded deeply into the culture of the workplace. In recent years, there has been a growing consensus that, for many organizations, ... Read more

    $25.99 USD

  • Managing Public Relations and Brand Image through Social Media

    Edited by Anurag Singh, Punita Duhan ...
    Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social ... Read more

    $166.49 USD

  • Ideological Function of Deming Theory in Higher Education: Emerging Research and Opportunities

    by Thanos Kriemadis, Ioanna Thomopoulou, Anastasia Sioutou ...
    Quality management initiatives have benefited organizations in the corporate world for several years. With this success, these methodologies are now being implemented into other sectors, such as educational institutions. Ideological Function of Deming Theory in Higher Education: Emerging Research and Opportunities presents coverage on the benefits and challenges of applying quality improvement ... Read more

    $116.99 USD

  • The Sage Handbook of Industrial Marketing

    Edited by Adam Lindgreen, Thomas Fotiadis, Catherine Pardo, C. Anthony Di Benedetto, Dimitris Folinas, Pete Naudé ...
    The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, ... Read more

    $99.99 USD