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Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market

by Jiazhuo George Wang, Shuo Qin, Allison Wang ...

Series series Business and Management (R0)
This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to ... Read more

$58.49 USD

This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to
... Read more

Marketing 4.0

Moving from Traditional to Digital

by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya ...

Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention ... Read more

$16.00 USD

Also available as: Audiobook

Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention
... Read more

Also available as: Audiobook
The Business of Platforms

Strategy in the Age of Digital Competition, Innovation, and Power

by Michael A. Cusumano, Annabelle Gawer, David B. Yoffie ...

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to master digital competition and live in two worlds—the conventional economy and the platform economy. Platforms that operate for business ... Read more

$13.99 USD

Also available as: Audiobook

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to master digital competition and live in two worlds—the conventional economy and the platform economy. Platforms that operate for business
... Read more

Also available as: Audiobook
Sony vs Samsung

The Inside Story of the Electronics Giants' Battle For Global Supremacy

by Sea-Jin Chang ...

"Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the ... Read more

$16.00 USD

"Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the
... Read more
The Social Media MBA

Your Competitive Edge in Social Media Strategy Development and Delivery

by Christer Holloman ...

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media ... Read more

$18.00 USD

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media
... Read more
Principles of Marketing

by Gary Armstrong, Lloyd Harris, Hongwei He, Philip Kotler ...

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and ... Read more

$43.99 USD

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and
... Read more
Platform Strategy

How to Unlock the Power of Communities and Networks to Grow Your Business

by Laure Claire Reillier, Benoit Reillier ...

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a ... Read more

$51.99 USD

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a
... Read more
The Idea-Driven Organization

Unlocking the Power in Bottom-Up Ideas

by Alan G. Robinson, Dean M. Schroeder ...

**"Examples from all over the world make it fun to read . . . convincingly demonstrate[s] the power of incorporating frontline thinking into your organization." —Marshall Goldsmith, #1 New York Times–bestselling author of TriggersToo many organizations overlook, or even suppress, their single most powerful source of growth and innovation—and it's right under their noses. The frontline employees ... Read more

$2.99 USD or Free with Kobo Plus

**"Examples from all over the world make it fun to read . . . convincingly demonstrate[s] the power of incorporating frontline thinking into your organization." —Marshall Goldsmith, #1 New York Times–bestselling author of TriggersToo many organizations overlook, or even suppress, their single most powerful source of growth and innovation—and it's right under their noses. The frontline employees
... Read more
Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

by Ville Maila, Markus Ståhlberg ...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

$41.99 USD

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful
... Read more
Start-up Factory

Haier's RenDanHeYi model and the end of management as we know it

by Joost Minnaar, Pim de Morree ...

Start-up Factory chronicles one of the boldest business transformations ever: the audacious strategies of a company that has thrown traditional management out the window. The result is an entrepreneurial nexus that is as organic as a neural network, and as nimble as the most dynamic start-up.Haier, the world's largest manufacturer of home appliances, has continually reinvented itself by busting ... Read more

$9.49 USD

Start-up Factory chronicles one of the boldest business transformations ever: the audacious strategies of a company that has thrown traditional management out the window. The result is an entrepreneurial nexus that is as organic as a neural network, and as nimble as the most dynamic start-up.Haier, the world's largest manufacturer of home appliances, has continually reinvented itself by busting
... Read more
Strategic Supply Chain Management: The Five Core Disciplines for Top Performance, Second Editon

by Shoshanah Cohen, Joseph Roussel ...

The classic guide to supply chain strategy--re-created to help business leaders gain an advantage in today's volatile, globalized arenaThe definitive guide to supply chains that deliver valueThe global landscape has changed dramatically since the first edition of Strategic Supply Chain Management established itself as the authority on creating value and achieving competitive advantage from the ... Read more

$41.09 USD

The classic guide to supply chain strategy--re-created to help business leaders gain an advantage in today's volatile, globalized arenaThe definitive guide to supply chains that deliver valueThe global landscape has changed dramatically since the first edition of Strategic Supply Chain Management established itself as the authority on creating value and achieving competitive advantage from the
... Read more
The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design

by Jaeyong Song, Kyungmook Lee ...

An insider's account of the management principles driving one of the world's most innovative companiesTwenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.Based on ten years of research inside Samsung and ... Read more

$27.39 USD

An insider's account of the management principles driving one of the world's most innovative companiesTwenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.Based on ten years of research inside Samsung and
... Read more

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Marketing 4.0

The Business of Platforms

Sony vs Samsung

The Social Media MBA

Principles of Marketing

Platform Strategy

The Idea-Driven Organization

Shopper Marketing

Start-up Factory

Strategic Supply Chain Management: The Five Core Disciplines for Top Performance, Second Editon

The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design

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