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Think like a Brand, Not a Bank

5 Practical Strategies to Unlock Innovation, Connect with Customers, and Gr

by Allison Netzer, Liz High ...

Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But it's a shift that any financial institution can adopt and it's worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to ... Read more

$6.99 USD or Free with Kobo Plus

Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But it's a shift that any financial institution can adopt and it's worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to
... Read more
Audiobook

Think like a Brand, Not a Bank

by Allison Netzer, Liz High ...

Narrated by Holly Adams ...

Unabridged

3 hours 31 min

Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to ... Read more

$14.99 USD or Free with Kobo Plus

Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to
... Read more

Company Of One

Why Staying Small Is the Next Big Thing for Business

by Paul Jarvis ...

What if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one? The New York Times bestselling author of Deep Work Cal Newport calls this book a “must-read for any entrepreneur who prioritizes a rich life over riches.”Company of One offers a refreshingly original small business strategy that’s focused on a ... Read more

$14.99 USD

What if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one? The New York Times bestselling author of Deep Work Cal Newport calls this book a “must-read for any entrepreneur who prioritizes a rich life over riches.”Company of One offers a refreshingly original small business strategy that’s focused on a
... Read more
What Rich People Know & Desperately Want to Keep Secret

by Brian Sher ...

How You Can Strike It Rich in Life and BusinessFinally, the secrets of the truly wealthy are revealed! Now you can uncover what the world's richest people know that you don't—and learn to apply simple, practical, yet innovative methods that will enrich and enhance your life and bottom line.In What Rich People Know & Desperately Want to Keep Secret, author Brian Sher shares the best-of-the-best ... Read more

$4.99 USD

How You Can Strike It Rich in Life and BusinessFinally, the secrets of the truly wealthy are revealed! Now you can uncover what the world's richest people know that you don't—and learn to apply simple, practical, yet innovative methods that will enrich and enhance your life and bottom line.In What Rich People Know & Desperately Want to Keep Secret, author Brian Sher shares the best-of-the-best
... Read more
Simple

Conquering the Crisis of Complexity

by Alan Siegel, Irene Etzkorn ...

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, ... Read more

$13.99 USD

Also available as: Audiobook

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity,
... Read more

Also available as: Audiobook
Choose Possibility

Take Risks and Thrive (Even When You Fail)

by Sukhinder Singh Cassidy ...

Wall Street Journal bestseller | An indispensable guide to decision-making and risk-taking for anyone who finds themselves afraid of making a wrong choice in their career. This fresh, new approach comes from one of the most highly regarded and well-respected female tech executives in Silicon Valley, who made many wrong choices in her career, but learned how to turn those down moments into ... Read more

$11.99 USD

Also available as: Audiobook

Wall Street Journal bestseller | An indispensable guide to decision-making and risk-taking for anyone who finds themselves afraid of making a wrong choice in their career. This fresh, new approach comes from one of the most highly regarded and well-respected female tech executives in Silicon Valley, who made many wrong choices in her career, but learned how to turn those down moments into
... Read more

Also available as: Audiobook
Love Your Job

The New Rules for Career Happiness

by Kerry E. Hannon ...

AWARDS: Independent Publisher Book Award 2015 (Silver) and National Mature Media Award 2015 (Bronze)Step-by-step tips for revitalizing your careerYes, it is possible to have a job you love, and it doesn't require starting from scratch. Love Your Job is a guide to making work fulfilling and fun — again, or even for the first time. Why count down the hours of the day or the days to retirement when ... Read more

$12.00 USD

Also available as: Audiobook

AWARDS: Independent Publisher Book Award 2015 (Silver) and National Mature Media Award 2015 (Bronze)Step-by-step tips for revitalizing your careerYes, it is possible to have a job you love, and it doesn't require starting from scratch. Love Your Job is a guide to making work fulfilling and fun — again, or even for the first time. Why count down the hours of the day or the days to retirement when
... Read more

Also available as: Audiobook
The Portfolio Life

How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger than Your Business Card

by Christina Wallace ...

Optimize your happiness, bank account, and personal growth with this practical playbook on achieving sustainable work-life balance—perfect for readers of The Good Enough Job and What Color Is Your Parachute?"An actionable guide to leading a balanced life." — Adam Grant, #1 New York Times bestselling author of Hidden Potential and Think AgainPouring yourself into a single full-time job is the risk. ... Read more

$12.99 USD

Also available as: Audiobook

Optimize your happiness, bank account, and personal growth with this practical playbook on achieving sustainable work-life balance—perfect for readers of The Good Enough Job and What Color Is Your Parachute?"An actionable guide to leading a balanced life." — Adam Grant, #1 New York Times bestselling author of Hidden Potential and Think AgainPouring yourself into a single full-time job is the risk.
... Read more

Also available as: Audiobook
Nice Companies Finish First

Why Cutthroat Management Is Over—and Collaboration Is In

by Peter Shankman, Karen Kelly ...

The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn't pay to be a jerk—to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and ... Read more

$8.69 USD or Free with Kobo Plus

The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn't pay to be a jerk—to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and
... Read more
Aha Moments in Brand Management

Commonsense Insights to a Stronger, Healthier Brand

by Larry Checco ...

CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, its even more disturbing. These individuals hurt the organizations theyre supposed to lead. They are also hurting clients, customers, and followers of their respective groups. In this guidebook on reputation management, author ... Read more

$3.99 USD

CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, its even more disturbing. These individuals hurt the organizations theyre supposed to lead. They are also hurting clients, customers, and followers of their respective groups. In this guidebook on reputation management, author
... Read more
Secrets to Success: The Definitive Career Development Guide for New and First Generation Professionals

by Al Coleman, Jr. ...

Secrets to Success provides detailed guidance on how to become personally, professionally and financially successful, without sacrificing who you are and what you care about. Considered required reading for any young or first generation professional in the field of law, medicine, education, business, engineering, science, technology, media or mass communications, art or design, entertainment, or ... Read more

$4.99 USD or Free with Kobo Plus

Secrets to Success provides detailed guidance on how to become personally, professionally and financially successful, without sacrificing who you are and what you care about. Considered required reading for any young or first generation professional in the field of law, medicine, education, business, engineering, science, technology, media or mass communications, art or design, entertainment, or
... Read more
Been There, Run That

by Kay Koplovitz ...

"Offers savvy wisdom and actionable advice from the trenches by entrepreneurs who have lived it all. Great read and inspirational as well."—Heidi Roizen, venture capitalist, Stanford University lecturer" This is what I want for entrepreneurs, especially for women: to believe in themselves, to dream bigger, reach higher, and to achieve success beyond their wildest expectations."—Kay KoplovitzBeen ... Read more

$12.99 USD or Free with Kobo Plus

"Offers savvy wisdom and actionable advice from the trenches by entrepreneurs who have lived it all. Great read and inspirational as well."—Heidi Roizen, venture capitalist, Stanford University lecturer" This is what I want for entrepreneurs, especially for women: to believe in themselves, to dream bigger, reach higher, and to achieve success beyond their wildest expectations."—Kay KoplovitzBeen
... Read more

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Think like a Brand, Not a Bank

Think like a Brand, Not a Bank

People who read these also enjoyed

Company Of One

What Rich People Know & Desperately Want to Keep Secret

Simple

Choose Possibility

Love Your Job

The Portfolio Life

Nice Companies Finish First

Aha Moments in Brand Management

Secrets to Success: The Definitive Career Development Guide for New and First Generation Professionals

Been There, Run That

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