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Showing 1 - 12 of 12 results for “alison theaker”
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  • The Public Relations Handbook

    Edited by Alison Theaker ...
    Series series Media Practice
    The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism ... Read more

    $60.99 USD

  • Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship?

    by Alison Theaker ...
    Series series Emerald Points
    Whilst the number of women-owned enterprises has been increasing, they account for only 35% of business ownership in the UK.The term “woman entrepreneur” is suggested to be somewhat problematic, as it seems that women simply practise entrepreneurship, challenging the preconceptions people may have about businesses run by women. Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship? ... Read more

    $49.19 USD

  • The Public Relations Handbook

    Edited by Alison Theaker ...
    Series series Media Practice
    The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; ... Read more

    $55.99 USD

  • The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice

    by Alison Theaker, Heather Yaxley ...
    The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are ... Read more

    $62.99 USD

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  • Exploring Public Relations and Management Communication

    by Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

    $35.29 USD

  • Managing Social Research

    A Practical Guide

    by Roger Tarling ...
    Series series Social Research Today
    An essential tool for those planning to undertake social research, this exceptional book tackles many of the specific concerns and issues that arise. A well structured text, it offers a comprehensive introduction to a range of important areas in project management, including:commissioning researchpreparing a tender or grant applicationrisk and stakeholder analysismanaging the field work and data ... Read more

    Free

  • Public Relations

    A Managerial Perspective

    by Barbara DeSanto, Danny Moss ...
    Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ... Read more

    $119.69 USD

  • Human Resource Management for MBA and Business Masters

    by Iain Henderson ...
    Packed with practical information and offering a solid foundation in HRM theory, Human Resource Management for MBA and Business Masters covers all the topics MBA students need to know in a concise, accessible way. One of the only texts available for HR non-specialist students doing a Masters or MBA, it looks at the changing world of the line manager and HR professional with regard to key topics ... Read more

    $64.79 USD

  • Sport Governance

    by Russell Hoye, Graham Cuskelly ...
    Series series Sport Management Series
    Sport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents a balanced view between accepted practice and what contemporary research evidence tells us about a range of governance principles and practices. Organised ... Read more

    $91.99 USD

  • Strategy, HRM, and Performance

    A Contextual Approach

    by Elaine Farndale, Jaap Paauwe ...
    The book expounds the macro-level relationship between strategy, HRM, and performance, addressing important challenges that have constrained research and practice to date. Adopting a critical perspective, the first challenge is a narrow definition of 'performance' that has been largely driven by a managerialist, profit motive, with little regard for the human element. This book proposes adopting a ... Read more

    $30.59 USD

  • The Stupidity Paradox

    The Power and Pitfalls of Functional Stupidity at Work

    by Mats Alvesson, André Spicer ...
    Functional stupidity can be catastrophic. It can cause organisational collapse, financial meltdown and technical disaster. And there are countless, more everyday examples of organisations accepting the dubious, the absurd and the downright idiotic, from unsustainable management fads to the cult of leadership or an over-reliance on brand and image. And yet a dose of stupidity can be useful and ... Read more

    $10.19 USD

  • Entrepreneurship in Theory and Practice

    Paradoxes in Play, Second Edition

    by Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald ...
    Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunities in various organizational contexts. This thoroughly revised second edition brings it up to date with the newest trends in the entrepreneurship field and ... Read more

    $35.99 USD