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“alfred marcus”

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  • Comeback

    Can Great Companies Rise Again?

    by Alfred Marcus ...
    A cardinal rule of business? Success is never permanent. Comeback explores the turbulent journeys of eight iconic firms – Intel, Amazon, Dell, Best Buy, Disney, Pepsi, Monsanto, and Tesla – as they struggled to reclaim their former status in the face of various crises they confronted. This book offers a deep and compelling analysis of the strategic choices, leadership decisions, and market forces ... Read more

    $27.39 USD