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Top Series in United States

Showing 1 - 2 of 2 results for “alexander schwarz”
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  • Quick Guide Digital Marketing Roadmap

    Analysis, Concept Development, and Success Measurement of Your Digital Marketing

    by Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz ...
    Series series Business and Management (R0)
    This book presents the Digital Marketing Roadmap—a practical framework that helps you plan, execute, and measure your company’s marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily to connect with customers and influence their buying decisions. At the same time, marketing teams face growing pressure to demonstrate their impact ... Read more

    $62.99 USD

  • Digital Advertising in the Post-cookie Era

    Strategic Campaign Planning Across the Customer Journey

    by Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz ...
    Series series Business and Management (R0)
    This book explains how companies can successfully plan and implement their online campaigns – even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately.The authors demonstrate how this can work without cookies: developing a "Minimum Viable Persona" and ... Read more

    $40.49 USD