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“alexander milovic”

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  • Foundations of Marketing. Theory, Application, and Consulting in Emerging Economies

    by villegas, Alexander Milovic ...
    This textbook bridges classical marketing theory with the dynamic, fast-evolving realities of emerging economies - from West Africa, South Asia to Latin America.Marketing as a discipline has long been shaped by frameworks developed in North American and Western European contexts. While these frameworks provide essential foundations, applying them uncritically to emerging economies often leads to ... Read more

    $90.99 USD