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“alex gofman”

Showing 1 - 12 of 12 results for “alex gofman”
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  • Premium by Design

    How to Understand, Design and Market High End Products

    by Marco Bevolo, Alex Gofman ...
    There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in ... Read more

    $49.99 USD

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  • Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

    by Karen Post ...
    Position your company to handle any brand crisis—instantly and effectivelyToyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can ... Read more

    $21.39 USD

  • Future Smart

    Managing the Game-Changing Trends that Will Transform Your World

    by James Canton ...
    Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business, ... Read more

    $11.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Pragmalytics

    Practical Approaches to Marketing Analytics in the Digital Age

    by Cesar A. Brea ...
    The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern ... Read more

    $2.99 USD

  • The One to One Toolkit: Tips and Strategies for Advisers, Coaches and Mentors

    by Julie Cooper ...
    If your job involves helping people move forward in their career, learning or personal development, then you need this book!Part One takes the reader, step by step, through a tried and trusted model for giving advice, including highlighting dangers and difficulties in a "how to" manner.Part Two provides a more in depth model to be used when helping clients who need more support or direction.Part ... Read more

    $3.99 USD or Free with Kobo Plus

  • The Power of Belonging

    A Marketing Strategy for Branding

    by Said Aghil Baaghil ...
    The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience to belong to the brand, and vice versa. Budding entrepreneurs in the early stages of founding a ... Read more

    $3.99 USD

  • Unleash Employee Engagement: 7 Initial Conditions for Outstanding Results

    by Wally Hauck, PhD, CSP ...
    Employee engagement is the emotional "energy" employees feel for their organization that motivates them to exert extra voluntary effort to achieve success for all. This energy is an untapped resource in most organizations. It's the leader's job to create an environment that brings this energy forward naturally. Employee engagement is the new competitive advantage. Without it you are probably going ... Read more

    $1.99 USD or Free with Kobo Plus

  • The Simple Side Of Human Resource Management

    Simple Side Of Business Management, #1

    by Jan H Pieterse ...
    Series Book 1 - Simple Side Of Business Management
    The Simple Side of Human Resource ManagementManaging People Should Not Be Difficult, Boring or ScaryLearn to understand some of the some of the more complex aspects of human resource management in a simpler context.If you are interested in understanding human resource management in greater detail, but you are just not in the mood for those stale academic written, hard to understand, boring ... Read more

    $4.95 USD or Free with Kobo Plus

  • Global and Regional Leadership of BRICS Countries

    Edited by Stephen Kingah, Cintia Quiliconi ...
    Series series Political Science and International Studies (R0)
    This book presents a systematic collation of the regional and global dimensions of the leadership role of BRICS countries (Brazil, Russia, India, China and South Africa). It analyses the rising regional and global leadership of BRICS, using specific benchmarks to gauge the nature of this leadership. The elements examined include willingness to lead, the capacity to do as much, and the degree to ... Read more

    $49.49 USD

  • Customer Knowledge Management

    Leveraging Soft Skills to Improve Customer Focus

    by Soumit Sain, Silvio Wilde ...
    Series series Business and Management (R0)
    Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with ... Read more

    $49.49 USD

  • Why Marketing to Women Doesn't Work

    Using Market Segmentation to Understand Consumer Needs

    by J. Darroch ...
    Series series Business and Management (R0)
    This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers. ... Read more

    $31.49 USD

  • The Convergence of Corporate Governance

    Promise and Prospects

    by Abdul Rasheed, Toru Yoshikawa ...
    Series series Business and Management (R0)
    Takes readers through an in-depth examination of many leading industrialized nations and identifies both the drivers that propel corporations towards convergence and the major impediments that stand in the way of convergence. Also examines many mechanisms of convergence such as governance codes, MNCs, and IPOs. ... Read more

    $89.09 USD