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Marketing for Tourism and Hospitality

Collaboration, Technology and Experiences

by Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang ...

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource ... Read more

$93.99 USD

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource
... Read more
Tourism Marketing

A Collaborative Approach

by Dr. Alan Fyall, Dr. Brian Garrod ...

Series Book 18 - Aspects of Tourism
This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter ... Read more

$23.79 USD

This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter
... Read more
Contemporary Cases in Sport

Edited by Alan Fyall, Brian Garrod ...

Series Book 1 - Contemporary Cases
Contemporary Cases in Sport: Volume 1 examines 12 international cases under the sections of policy and politics, impacts and legacy, and identity and experiences. Cases include: the economics of international sports events, sport and corporate social responsibility, leveraging benefits from sports events, resident impacts of sports events, sport and visitor behaviour and nostalgia and sport, and ... Read more

$102.49 USD

Contemporary Cases in Sport: Volume 1 examines 12 international cases under the sections of policy and politics, impacts and legacy, and identity and experiences. Cases include: the economics of international sports events, sport and corporate social responsibility, leveraging benefits from sports events, resident impacts of sports events, sport and visitor behaviour and nostalgia and sport, and
... Read more
International Sports Events

Impacts, Experiences and Identities

Edited by Richard Shipway, Alan Fyall ...

Series series Advances in Tourism
This book offers new insight into International Sports Events (ISEs), examining the relationship between sport, tourism and events. It assesses sports events through the lens of both sports participants and spectators, based on three primary themes: impacts, experiences and identities. The first section of the book contributes to the future development of knowledge by analyzing the impact of sport ... Read more

$70.99 USD

This book offers new insight into International Sports Events (ISEs), examining the relationship between sport, tourism and events. It assesses sports events through the lens of both sports participants and spectators, based on three primary themes: impacts, experiences and identities. The first section of the book contributes to the future development of knowledge by analyzing the impact of sport
... Read more
Managing World Heritage Sites

by Anna Leask, Alan Fyall ...

World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga in Latvia. The responsibility to manage them successfully and ensure that the resources are not damaged by visitors, war or ... Read more

$95.99 USD

World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga in Latvia. The responsibility to manage them successfully and ensure that the resources are not damaged by visitors, war or
... Read more
South Africa 2010: Leveraging Nation Brand Benefits from the FIFA World Cup

by Brendon Knott, Alan Fyall, Alan Fyall, Ian Jones, Brian Garrod ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Read more

$8.59 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
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World Heritage Site Designation: New Lanark World Heritage Site, Scotland

by Anna Leask, Alan Fyall, Brian Garrod ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Read more

$8.59 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
... Read more
'This Other Eden': Marketing the National Botanic Garden of Wales

by Ian Keirle, Alan Fyall, Brian Garrod ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Read more

$8.59 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
... Read more
Diversification into Farm Tourism: Case Studies from Wales

by Brian Garrod, Brian Garrod, Alan Fyall ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Read more

$8.59 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
... Read more
Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist

by Simon Hudson, Alan Fyall, Brian Garrod ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Read more

$8.59 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
... Read more
Community Involvement in Trekking Tourism: The Rinjani Trek Ecotoourism Programme, Lombok, Indonesia

by Carl Cater, Alan Fyall, Brian Garrod ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Read more

$8.59 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
... Read more
Tourism, Climate Change and Carbon Management: Three Case Studies

by Stefan Gossling, Brian Garrod, Brian Garrod, Alan Fyall ...

Series series Contemporary Cases Online
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Read more

$8.59 USD

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to
... Read more

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Recommended For You

Top Series in United States

Contemporary Cases

Advances in Culture, Tourism and Hospitality Research

Aspects of Tourism

Business and Management (R0)

Routledge International Case Studies in Tourism

Marketing for Tourism and Hospitality

Tourism Marketing

Contemporary Cases in Sport

International Sports Events

Managing World Heritage Sites

South Africa 2010: Leveraging Nation Brand Benefits from the FIFA World Cup

World Heritage Site Designation: New Lanark World Heritage Site, Scotland

'This Other Eden': Marketing the National Botanic Garden of Wales

Diversification into Farm Tourism: Case Studies from Wales

Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist

Community Involvement in Trekking Tourism: The Rinjani Trek Ecotoourism Programme, Lombok, Indonesia

Tourism, Climate Change and Carbon Management: Three Case Studies

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Shopping Cart

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Available:

1 audiobook monthly

+ FREE 30-day trial

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1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

Contemporary Cases

Advances in Culture, Tourism and Hospitality Research

Aspects of Tourism

Business and Management (R0)

Routledge International Case Studies in Tourism

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