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Showing 1 - 12 of 22 results for “alan fyall”
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  • International Case Studies in Visitor Attractions

    Edited by Gürhan Aktaş, Carissa Baker, Alan Fyall ...
    Series series Routledge International Case Studies in Tourism
    This international case study book provides 21 expertly curated case studies on the topic of visitor attractions management, each with detailed implementation instructions for the instructor to maximize student participation and learning.The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with ... Read more

    $57.99 USD

  • Marketing for Tourism and Hospitality

    Collaboration, Technology and Experiences

    by Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang ...
    The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource ... Read more

    $89.99 USD

  • Managing Visitor Attractions

    Edited by Alan Fyall, Brian Garrod, Anna Leask, Stephen Wanhill ...
    Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.Now in its third edition, Managing Visitor Attractions has been fully revised and updated to ... Read more

    $67.99 USD

  • Contemporary Cases in Sport

    Edited by Alan Fyall, Brian Garrod ...
    Series Book 1 - Contemporary Cases
    Contemporary Cases in Sport: Volume 1 examines 12 international cases under the sections of policy and politics, impacts and legacy, and identity and experiences. Cases include: the economics of international sports events, sport and corporate social responsibility, leveraging benefits from sports events, resident impacts of sports events, sport and visitor behaviour and nostalgia and sport, and ... Read more

    $102.99 USD

  • Tourism: Principles & Practice

    by John Fletcher, Alan Fyall, Stephen Wanhill, David Gilbert ...
    John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting ... Read more

    $41.99 USD

  • Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist

    by Simon Hudson, Alan Fyall, Brian Garrod ...
    Series series Contemporary Cases Online
    This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Read more

    $8.99 USD

  • Co-Creation and Well-Being in Tourism

    Edited by Antónia Correia, Metin Kozak, Juergen Gnoth, Alan Fyall ...
    Series series Business and Management (R0)
    This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of value through tourist engagement with tourism providers and other tourists – is increasingly playing in enriching tourist experiences. A combination of theoretical and empirically based contributions relating to various tourism contexts shed ... Read more

    $143.09 USD

  • Managing World Heritage Sites

    by Anna Leask, Alan Fyall ...
    World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga in Latvia. The responsibility to manage them successfully and ensure that the resources are not damaged by visitors, war or ... Read more

    $91.99 USD

  • Tourism Marketing

    A Collaborative Approach

    by Dr. Alan Fyall, Dr. Brian Garrod ...
    Series Book 18 - Aspects of Tourism
    This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter ... Read more

    $23.79 USD

  • Marketing Places and Spaces

    by Arch G. Woodside ...
    Series Book 10 - Advances in Culture, Tourism and Hospitality Research
    Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The ... Read more

    $140.29 USD

  • Community Involvement in Trekking Tourism: The Rinjani Trek Ecotoourism Programme, Lombok, Indonesia

    by Carl Cater, Alan Fyall, Brian Garrod ...
    Series series Contemporary Cases Online
    This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Read more

    $8.99 USD

  • Visitor Management at a World Heritage Site: Skara Brae Prehistoric Village

    by Anna Leask, Brian Garrod, Brian Garrod, Alan Fyall ...
    Series series Contemporary Cases Online
    This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to ... Read more

    $8.59 USD