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Positioning: The Battle for Your Mind

by Al Ries, Jack Trout ...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:• ... Read more

$14.29 USD

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:•
... Read more
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

by Al Ries, Laura Ries ...

$1.99 USD
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

by Al Ries, Jack Trout ...

$13.99 USD
Black Brands

In the Age of Transparency

by Fernando Olivares ...

Who manufactures cereal for Kellogg's? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim "we do not manufacture for other brands" when yet they hide from us the fact that sometimes "other brands manufacture for them"?The ... Read more

$31.99 USD or Free with Kobo Plus

Who manufactures cereal for Kellogg's? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim "we do not manufacture for other brands" when yet they hide from us the fact that sometimes "other brands manufacture for them"?The
... Read more
Positioning: The Battle for Your Mind, 20th Anniversary Edition

by Al Ries, Jack Trout ...

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including ... Read more

$22.69 USD

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including
... Read more
The Origin of Brands

How Product Evolution Creates Endless Possibilities for New Brands

by Al Ries, Laura Ries ...

$6.99 USD
The Fall of Advertising and the Rise of PR

by Al Ries, Laura Ries ...

$8.99 USD
War in the Boardroom

Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

by Al Ries, Laura Ries ...

$4.99 USD
Audiobook

Marketing Warfare

How to Use Military Principles

by Jack Trout, Al Ries ...

Narrated by Jack Trout, Al Ries ...

Unabridged

46 min

The details differ slightly, but the story in its telling is always the same: Ninety of so students sit nervously awaiting the start of their first marketing class. At the appointed time, not a moment more or less, a slight man with bushy eyebrows and an impressive mustache enters the room, slaps down his papers and fixes his audience with a piercing gaze before choosing one unfortunate soul: “Mr. ... Read more

$9.99 USD

The details differ slightly, but the story in its telling is always the same: Ninety of so students sit nervously awaiting the start of their first marketing class. At the appointed time, not a moment more or less, a slight man with bushy eyebrows and an impressive mustache enters the room, slaps down his papers and fixes his audience with a piercing gaze before choosing one unfortunate soul: “Mr.
... Read more
Audiobook

The 22 Immutable Laws of Marketing

by Al Ries, Jack Trout ...

Narrated by David Drummond ...

Unabridged

3 hours 6 min

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to ... Read more

$17.99 USD

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to
... Read more
Audiobook

The 22 Immutable Laws of Marketing

by Al Ries, Jack Trout ...

Narrated by Al Ries, Jack Trout ...

Abridged

1 hour 29 min

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside. ... Read more

$15.99 USD

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
... Read more
Audiobook

22 Immutable Laws of Branding

by Al Ries, Laura Ries ...

Narrated by Al Ries, Laura Ries ...

Abridged

1 hour 35 min

Branding.Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the ... Read more

$15.99 USD

Branding.Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the
... Read more

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“al ries”

Positioning: The Battle for Your Mind

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Marketing

Black Brands

Positioning: The Battle for Your Mind, 20th Anniversary Edition

The Origin of Brands

The Fall of Advertising and the Rise of PR

War in the Boardroom

Marketing Warfare

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

22 Immutable Laws of Branding

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