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Multichannel Marketing

Metrics and Methods for On and Offline Success

by Akin Arikan ...

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and ... Read more

$18.00 USD

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and
... Read more
Customer Experience Analytics

How Customers Can Better Guide Your Web and App Design Decisions

by Akin Arikan ...

An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their ... Read more

Was $44.99 USD Now $38.99 USD

An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their
... Read more

Web Analytics 2.0

The Art of Online Accountability and Science of Customer Centricity

by Avinash Kaushik ...

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and ... Read more

$25.00 USD

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and
... Read more
The B2B Social Media Book

Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

by Kipp Bodnar, Jeffrey L. Cohen ...

Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a ... Read more

$15.00 USD

Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a
... Read more
Performance Dashboards

Measuring, Monitoring, and Managing Your Business

by Wayne W. Eckerson ...

Tips, techniques, and trends on harnessing dashboard technology to optimize business performanceIn Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence ... Read more

$31.00 USD

Also available as: Audiobook

Tips, techniques, and trends on harnessing dashboard technology to optimize business performanceIn Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence
... Read more

Also available as: Audiobook
Facebook Marketing

An Hour a Day

by Chris Treadaway, Mari Smith ...

The bestselling Sybex guide to marketing on Facebook, now fully updatedAs the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, ... Read more

$24.00 USD

The bestselling Sybex guide to marketing on Facebook, now fully updatedAs the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign,
... Read more
Facebook Advertising For Dummies

by Paul Dunay, Richard Krueger, Joel Elad ...

Profitable ideas and techniques for advertising on FacebookTap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to ... Read more

$18.00 USD

Profitable ideas and techniques for advertising on FacebookTap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to
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Project Management Communication Tools

by William Dow, Bruce Taylor ...

Project Management Communication Tools is the authoritative reference on one of the most important aspects of managing projects--project communications. Written with the project manager, stakeholder, and project team in mind, this resource provides the best practices, tips, tricks, and tools for successful project communications.This book covers:Communication Tools across all PMI Knowledge Areas ... Read more

$55.99 USD or Free with Kobo Plus

Project Management Communication Tools is the authoritative reference on one of the most important aspects of managing projects--project communications. Written with the project manager, stakeholder, and project team in mind, this resource provides the best practices, tips, tricks, and tools for successful project communications.This book covers:Communication Tools across all PMI Knowledge Areas
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The Art of Digital Marketing

The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

by Ian Dodson ...

The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital ... Read more

$30.00 USD

The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital
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The SaaS Email Marketing Playbook

Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email

by Étienne Garbugli ...

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go ... Read more

$9.99 USD or Free with Kobo Plus

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go
... Read more
Advertising in a Digital Age

Best Practices for Adwords and Social Media Advertising

by Gabriela Taylor ...

Series series Give Your Marketing a Digital Edge
If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks?Let an online marketing expert teach you the secrets of advertising online to achieve business goals. She'll show just how inexpensive it ... Read more

$6.82 USD

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks?Let an online marketing expert teach you the secrets of advertising online to achieve business goals. She'll show just how inexpensive it
... Read more
Conversion Optimization

The Art and Science of Converting Prospects to Customers

by Khalid Saleh, Ayat Shukairy ...

How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or ... Read more

$20.19 USD

How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or
... Read more

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“akin arikan”

Multichannel Marketing

Customer Experience Analytics

People who read these also enjoyed

Web Analytics 2.0

The B2B Social Media Book

Performance Dashboards

Facebook Marketing

Facebook Advertising For Dummies

Project Management Communication Tools

The Art of Digital Marketing

The SaaS Email Marketing Playbook

Advertising in a Digital Age

Conversion Optimization

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