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“adrian mackay”

Showing 1 - 12 of 12 results for “adrian mackay”
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  • Practice of Advertising

    by Adrian Mackay ...
    The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to ... Read more

    $70.99 USD

  • Fundamentals and Practice of Marketing

    by Adrian Mackay, John Wilmshurst ...
    The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and ... Read more

    $67.99 USD

  • Motivation, Ability and Confidence Building in People

    by Adrian Mackay ...
    In order to get the best out of people in organisations, managers need to address the fundamental principals of people management: those of motivation, ability and confidence building. This proposed book aims to bring together clarity and understanding of these three main areas in one text with anecdotes and practical examples to enable managers to gain demonstrable improvements in organisational ... Read more

    $70.99 USD

  • Fundamentals of Advertising

    by John Wilmshurst, Adrian Mackay ...
    The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a ... Read more

    $79.99 USD

  • Recruiting, Retaining and Releasing People

    by Adrian Mackay ...
    The greater part of an HR budget is spent on recruitment and retaining good people is key to a company's success. This book contains essential and up-to-date material around recruitment and retention including those issues that are currently pressing on companies with regard to flexibilty, returning to work, coaching and skills shortages. The problems of retirement, redundancy and dismissal are ... Read more

    $72.99 USD

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  • The Art of Facilitation

    The Essentials for Leading Great Meetings and Creating Group Synergy

    by Dale Hunter ...
    World renowned facilitation, group and meetings dynamics guru explains how to run great meetings. Dr Dale Hunter's classic guide includes all the latest findings and research on facilitation. Written by an international expert, it's the go-to sourcebook for people involved in human resources, management, mediation, team leadership, performance management and individual and team coaching. If you're ... Read more

    $13.59 USD

  • Walking the Talk

    Building a Culture for Success (Revised Edition)

    by Carolyn Taylor ...
    A new, fully revised edition.The culture of an organisation can mean the difference between success and failure. Leaders cast long shadows, and if you want to change the culture you have to walk the talk. This book shows you how.Walking the Talk covers everything from measuring corporate culture to changing people's behaviour (including your own) and describes in detail six archetypes of company ... Read more

    $22.39 USD

  • Emotionomics: Leveraging Emotions for Business Success

    by Dan Hill ...
    For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the ... Read more

    $25.99 USD

  • Organisational Behaviour For Dummies

    by Sheena Johnson, Lynn Holdsworth, Cary Cooper ...
    Your plain-English introduction to organisational behaviourOrganisational Behaviour (OB) is the study of how people, individuals, and groups act in organisations. Whether you're studying OB, or you just want a better understanding of people at work, Organisational Behaviour For Dummies gives you all the essentials for understanding this fascinating subject.Inside you'll find out about personality ... Read more

    $12.00 USD

  • Project Psychology

    Using Psychological Models and Techniques to Create a Successful Project

    by Sharon De Mascia ...
    Why do carefully planned projects fail? Projects are affected, for good or ill, by the humans who undertake them. If the plan fails to take account of the psychology of managing people and the psychology of managing change there may be trouble ahead. Sharon De Mascia's Project Psychology uses human behaviour and emerging psychological models to provide an insight into the successful management of ... Read more

    $55.99 USD

  • NLP for Project Managers

    Make things happen with neuro-linguistic programming

    by Peter Parkes ...
    Method and process are important in project management, but knowing how to use them is even more so. Project managers can increase effectiveness most by developing soft skills. You will find that these skills are transferable across project types and industry sectors. This book illustrates the application of NLP to develop competencies - better equipping you to communicate across cultures, reframe ... Read more

    $37.99 USD

  • Change Your Business with NLP

    Powerful tools to improve your organisation's performance and get results

    by Lindsey Agness ...
    Transform the way your business works. Neuro-Linguistic Programming (NLP) techniques can be applied to all business challenges. As a leader or manager in either the public or private sectors, whatever your industry or size of organisation, you can use NLP to improve your business by changing the mindsets of everyone you work with.When tailored for practical business application, NLP can help you ... Read more

    $16.00 USD