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  • Public Relations and the Power of Creativity

    Strategic Opportunities, Innovation and Critical Challenges

    Edited by Sarah Bowman, Adrian Crookes, Øyvind Ihlen, Stefania Romenti ...
    Series Book 3 - Advances in Public Relations and Communication Management
    Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.Public relations is often seen as the discipline that ... Read more

    $110.69 USD