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“adam karg”

Showing 1 - 12 of 12 results for “adam karg”
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  • Strategic Sport Marketing

    by Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine ...
    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a ... Read more

    $68.99 USD

  • Sport Management in Australia

    Organisation, Development and Global Perspectives

    by David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak ...
    This is the only book to introduce the history, organisation, management and development of sport in Australia. Now in a fully revised and updated sixth edition, it is the perfect foundation text for anybody looking to understand the policies, processes and practices that help maintain Australia’s position as a powerhouse of global sport.This book outlines trends in participation, the role of ... Read more

    $55.99 USD

  • International Sport Business

    Current Issues, Future Directions

    by Hans Westerbeek, Adam Karg ...
    International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.Against a background of globalisation, disruption and social change, the book explores key influences on ... Read more

    $57.99 USD

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  • Football Club Management

    Insights from the Field

    by Ian Lawrence ...
    Series series Routledge Research in Football
    The rapid global growth of the sport industry has prompted the need for a more commercial approach to the management of sport clubs. This book is the first study of its kind to focus on the management of professional football clubs, providing a real-world insight into management principles and their practical application.The international commercialisation of football has led to a fundamental ... Read more

    $67.99 USD

  • When Sport Meets Business

    Capabilities, Challenges, Critiques

    Edited by Ulrik Wagner, Klaus Nielsen, Rasmus K. Storm ...
    Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.Structured into four sections, the book covers the key issues in the Business of professional sport:The New Sport Environment – Analysing the ... Read more

    $78.29 USD

  • The Inclusion Imperative

    How Real Inclusion Creates Better Business and Builds Better Societies

    by Stephen Frost ...
    The Inclusion Imperative showcases the inspiring commitment to inclusion the London Olympic and Paralympic Games' organizing committee espoused, and details the techniques and frameworks that enabled it to truly deliver a 'Games for everyone' at London 2012. Diversity and inclusion expert, Stephen Frost, challenges preconceived ideas and strives to inspire professionals to tackle inclusion in ... Read more

    $35.09 USD

  • Routledge Handbook of Sport and Corporate Social Responsibility

    Edited by Juan Luis Paramio Salcines, Kathy Babiak, Geoff Walters ...
    Series series Foundations of Sport Management
    As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR ... Read more

    $91.99 USD

  • Sport Public Relations and Communication

    by Maria Hopwood, James Skinner, Paul J. Kitchin ...
    Series series Routledge Sports Marketing Series
    An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully ... Read more

    $76.99 USD

  • Sport Management: The Basics

    by Rob Wilson, Mark Piekarz ...
    Series series The Basics
    Sport Management: The Basics is an engaging and accessible introduction to sport management which considers a range of contemporary philosophical, social, cultural and political matters as they impact on this growing field. Drawing links between academic theory and practice, it explores the current challenges facing managers in the sport industry, addressing topics including:the history of sport ... Read more

    $31.99 USD

  • Transformational Leadership and Not for Profits and Social Enterprises

    Edited by Ken Wiltshire, Aastha Malhotra, Micheal Axelsen ...
    Series series Routledge Studies in the Management of Voluntary and Non-Profit Organizations
    Recent decades have seen a significant transformation of the not-for-profit (NFP) sector. This includes rise in the number of organisations and people employed, shift from charities and philanthropic agencies to hybrid social enterprise business models, competing stakeholder interests and increasing expectations regarding accountability and transparency. The role of NFPs has also become more ... Read more

    $62.99 USD

  • Event Sponsorship

    by Ian McDonnell, Malcolm Moir ...
    This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what ... Read more

    $89.99 USD

  • Contemporary Issues in Sport Management

    A Critical Introduction

    Edited by Terri Byers ...
    ‘Contemporary Issues in Sport Management presents an extensive array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought-provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport. This exciting new book is rich in theory and stimulates readers to really ... Read more

    $94.49 USD