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CRM Systems in Industrial Companies

Intra- and Inter-Organizational Effects

by A. Perna, E. Baraldi ...

Series series Business and Management (R0)
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. ... Read more

$89.09 USD

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
... Read more

Measuring Customer Experience

How to Develop and Execute the Most Profitable Customer Experience Strategies

by Philipp Klaus ...

Series series Business and Management (R0)
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Read more

$53.99 USD

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
... Read more
Marketing to the Ageing Consumer

The Secrets to Building an Age-Friendly Business

by D. Stroud, K. Walker ...

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. ... Read more

$49.49 USD

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
... Read more
Identifying Hidden Needs

Creating Breakthrough Products

by K. Goffin, F. Lemke, U. Koners ...

Series series Business and Management (R0)
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this. ... Read more

$49.49 USD

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
... Read more
Winning with Past Performance

Strategies for Industry and Government

by Jim Hiles, W. Earl Wells ...

Use past performance to win contracts and deliver results******at the lowest risk and cost!The federal government has focused on past performance to rank bidders for almost two decades, yet both the collection and use of past performance information remain disjointed, siloed, and not fully understood in government or industry. Nonetheless, contractors' livelihoods depend on how the government ... Read more

$57.99 USD

Use past performance to win contracts and deliver results******at the lowest risk and cost!The federal government has focused on past performance to rank bidders for almost two decades, yet both the collection and use of past performance information remain disjointed, siloed, and not fully understood in government or industry. Nonetheless, contractors' livelihoods depend on how the government
... Read more
The Out-of-Home Immersive Entertainment Frontier

Expanding Interactive Boundaries in Leisure Facilities

by Kevin Williams, Michael Mascioni ...

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive ... Read more

$54.99 USD

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive
... Read more
The Contrary Forces of Innovation

An Ethnography of Innovation in the Food Industry

by T. Hoholm ...

Series series Business and Management (R0)
The complexity and tensions of industrial innovation processes are fleshed out through the analysis of an intriguing case study from the food industry. Drawing together insights from multiple disciplines, this book shows the controversial nature of innovation processes. ... Read more

$49.49 USD

The complexity and tensions of industrial innovation processes are fleshed out through the analysis of an intriguing case study from the food industry. Drawing together insights from multiple disciplines, this book shows the controversial nature of innovation processes.
... Read more
Making Big Decisions Better

How to Set and Simplify Business Strategy

by Tim Lewko ...

Making Big Decisions Better is leading a global movement to equip present and next generation leaders with proven strategy tools that enable agile thinking that ignites stronger, more predictable, direct paths to profit.No more academic theories. These are real tools and a system that enables improved strategic thinking and leadership.This book bridges an unspoken gap in strategy thinking that ... Read more

$45.99 USD

Also available as: Audiobook

Making Big Decisions Better is leading a global movement to equip present and next generation leaders with proven strategy tools that enable agile thinking that ignites stronger, more predictable, direct paths to profit.No more academic theories. These are real tools and a system that enables improved strategic thinking and leadership.This book bridges an unspoken gap in strategy thinking that
... Read more

Also available as: Audiobook
The Greening of the Automotive Industry

Edited by G. Calabrese ...

Series series Business and Management (R0)
An examination of the greening of the automotive industry by the path dependence of countries and carmakers' trajectories. Three sources of path dependency can be detected: business models, consumer attitudes, and policy regulations. The automobile is changing and the race towards alternative driving systems has started! ... Read more

$49.49 USD

An examination of the greening of the automotive industry by the path dependence of countries and carmakers' trajectories. Three sources of path dependency can be detected: business models, consumer attitudes, and policy regulations. The automobile is changing and the race towards alternative driving systems has started!
... Read more
Developing Innovative Organizations

A roadmap to boost your innovation potential

by B. Gailly ...

Series series Business and Management (R0)
Combining insights from leading academic research and experienced managers, this book provides a systematic framework to understand what innovation is, why it matters, how it can be managed and how it can help your organization to reach its objectives. ... Read more

$49.49 USD

Combining insights from leading academic research and experienced managers, this book provides a systematic framework to understand what innovation is, why it matters, how it can be managed and how it can help your organization to reach its objectives.
... Read more
Competing through ICT Capability

Innovation in Image Communication

by M. Kodama ...

Series series Business and Management (R0)
Proposes that video communications tools are a form of infrastructure that enhance the creation of new knowledge which transcends space and time in business activities. Illustrates that the dynamic relationship of four elements of ICT capability promote the formation of business networks and the development of knowledge communities. ... Read more

$89.09 USD

Proposes that video communications tools are a form of infrastructure that enhance the creation of new knowledge which transcends space and time in business activities. Illustrates that the dynamic relationship of four elements of ICT capability promote the formation of business networks and the development of knowledge communities.
... Read more
Sustainable Value Chain Management

Delivering Sustainability Through the Core Business

Edited by Michael D'heur ...

Series series Business and Management (R0)
This book introduces the integrated management concept of "Sustainable Value Creation", which delivers sustainability ‘inside-out’ from the core business. It is based on the premise that sustainability can provide a platform for growth, if it is implemented in a company’s products, services and supply chains (combined also known as the 'Value Chain'). Managing the Value Chain from the outset with ... Read more

$58.49 USD

This book introduces the integrated management concept of "Sustainable Value Creation", which delivers sustainability ‘inside-out’ from the core business. It is based on the premise that sustainability can provide a platform for growth, if it is implemented in a company’s products, services and supply chains (combined also known as the 'Value Chain'). Managing the Value Chain from the outset with
... Read more

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CRM Systems in Industrial Companies

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Measuring Customer Experience

Marketing to the Ageing Consumer

Identifying Hidden Needs

Winning with Past Performance

The Out-of-Home Immersive Entertainment Frontier

The Contrary Forces of Innovation

Making Big Decisions Better

The Greening of the Automotive Industry

Developing Innovative Organizations

Competing through ICT Capability

Sustainable Value Chain Management

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