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  • Things we do for no reason

    'Things We Do for No Reason is a sharp, deeply human exploration of modern medicine's quiet failures-those routine tests, prescriptions, referrals, and interventions that often persist not because they help, but because they are familiar, expected, and profitable. Through vivid clinical stories and practical insight, the book follows the patient who walked in well and left worse, the doctor who ... Read more

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  • International Business

    Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful ... Read more

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  • Dasavatara - 10 Avatars of Lord Vishnu

    '"Dasavatara" comprises narratives and anecdotes of 10 avatars of Lord Vishnu each bringing forth lessons of virtue, wisdom and resilience.Written by few of the best authors and writers of the current era, this book is a Must Read!Dasavatara - 10 Avatars of Lord Vishnu is written by various authors namely, Dr Yogesh A Gupta, Neha Agarwal, Manmohan Sadana, Oindrila Chakraborty, Aryan Majumder, ... Read more

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  • Doctors, God? Nah! Endangered Healers

    'Doctors, God? Nah! Endangered Healers : In a nation where doctors were once revered as gods, trust is now a casualty of chaos. From self-styled babas peddling pseudoscience on TV to social media influencers spreading viral misinformation, from fake drugs flooding markets to pharmacists playing doctor, India's healthcare system is under siege. Private equity hospitals prioritize profits, insurance ... Read more

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  • Reimagining Tourism Finance: Technology, Sustainability, and Global Innovation

    Reimagining Tourism Finance: Technology, Sustainability, and Global Innovation offers a forward-looking exploration of how financial innovation and advanced technologies are reshaping the tourism industry. The book focuses on balancing profitability with environmental sustainability and social equity, addressing key challenges in modern tourism. It examines the role of emerging technologies such ... Read more

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  • The Roadmap for Academic Success

    Essential Student Strategies for Time Management, Focus, Beating Procrastination, Learning, and Memory

    Students commonly struggle with procrastination, lack of focus and time management issues. In this book, we've explored a variety of methods and insights aimed at helping the students navigate the challenges of academic life more efficiently. Be it how to beat procrastination, prioritising tasks, setting realistic goals, and giving each task the attention and effort it deserves and the effective ... Read more

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  • Thorn in my Rose Bush - A must-read for about to marry, just married and with some years of marriage

    Wake up before you break up. Smoothen out the rough spots to save, strengthen and enrich your relationship by making the small changes in your perspective and attitude. Discover the secrets of happy married life. Discover the magic potion that lies in a little give, and a little take. Remember, understanding, compatibility, love and trust for each other develops over time to nurture a marriage. ... Read more

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  • Human First

    From Boy to Healer

    'Human First: From Boy to Healer- A raw, heartfelt journey of a small-town boy who dreamed of cricket glory but ended up with a stethoscope around his neck.From the terrified first-year facing ragging and dissection halls to the battle-hardened resident surviving Gujarat's devastating earthquake and brutal communal riots, Dr. Yogesh's story is medicine stripped bare - the sleepless nights, the ... Read more

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  • Reimagining Tourism Finance: Technology, Sustainability, and Global Innovation

    Reimagining Tourism Finance: Technology, Sustainability, and Global Innovation offers a forward-looking exploration of how financial innovation and advanced technologies are reshaping the tourism industry. The book focuses on balancing profitability with environmental sustainability and social equity, addressing key challenges in modern tourism.It examines the role of emerging technologies such as ... Read more

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  • Artificial Intelligence (AI) in Social Research

    The field of social research is characterized by its broad scope and interdisciplinary nature, encompassing the examination of human behaviour, societies, and various facets of social existence; however, it is influenced by numerous factors, including technological advancements. It is therefore no surprise that Artificial Intelligence (AI) has rapidly become a driving force, bringing about ... Read more

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  • DEVI - The Supreme Power

    'In "DEVI: The Supreme Power," a collection of exceptional writings from renowned authors around the globe celebrates the profound power of the feminine spirit. Each short story and poem invites readers to explore themes of strength, resilience, and transformation, uncovering the goddess that resides within us all. From ancient mythologies to contemporary interpretations, this anthology ... Read more

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  • Trust in Government Agencies in the Time of COVID-19

    As the US faced its lowest levels of reported trust in government, the COVID-19 crisis revealed the essential service that various federal agencies provide as sources of information. This Element explores variations in trust across various levels of government and government agencies based on a nationally-representative survey conducted in March of 2020. First, it examines trust in agencies ... Read more

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