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Advertising Confluence

Transitioning Marketing Communications into Social Movements

Edited by A. Arora, S. Bacouël-Jentjens ...

Series series Business and Management (R0)
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and ... Read more

$49.49 USD

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and
... Read more
Global Business Transcendence

International Perspectives Across Developed and Emerging Economies

Edited by A. Arora, J. McIntyre ...

Series series Business and Management (R0)
Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and ... Read more

$49.49 USD

Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and
... Read more
International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

Edited by A. Arora ...

Series series Business and Management (R0)
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to ... Read more

$49.49 USD

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to
... Read more

Building Digital Ecosystem Architectures

A Guide to Enterprise Architecting Digital Technologies in the Digital Enterprise

by Mark Skilton ...

Series series Business and Management (R0)
The design of digital solutions has become a pressing concern for practitioners faced with a plethora of technology impacting their business. From cloud computing to social networks, mobile computing and big data, to the emerging of Internet of things, all of which are changing how enterprise products, services, rooms and buildings are connected to the wider ecosystem of networks and services. ... Read more

$40.49 USD

The design of digital solutions has become a pressing concern for practitioners faced with a plethora of technology impacting their business. From cloud computing to social networks, mobile computing and big data, to the emerging of Internet of things, all of which are changing how enterprise products, services, rooms and buildings are connected to the wider ecosystem of networks and services.
... Read more
Re-Making Communication at Work

by J. Sostrin ...

Almost 400 years ago philosophers John Locke and David Hume implicitly defined communication as a tool for the transmission of pure ideas, stating that the ideas themselves are what matter, not the way in which they are expressed and exchanged. Now known as the transmission model, this form of communication is still the foundation for academic courses in communication theory and practice, and is ... Read more

$31.49 USD

Almost 400 years ago philosophers John Locke and David Hume implicitly defined communication as a tool for the transmission of pure ideas, stating that the ideas themselves are what matter, not the way in which they are expressed and exchanged. Now known as the transmission model, this form of communication is still the foundation for academic courses in communication theory and practice, and is
... Read more
Digital Futures, Digital Transformation

From Lean Production to Acceluction

by Ahmed Bounfour ...

Series series Business and Management (R0)
This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation. As such, it provides a framework for the analysis of digital business transformation and its emerging factors, analyzing twenty-five key trends in terms of their future impact. On ... Read more

$53.99 USD

This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation. As such, it provides a framework for the analysis of digital business transformation and its emerging factors, analyzing twenty-five key trends in terms of their future impact. On
... Read more
Pitch Perfect

How to Say It Right the First Time, Every Time

by Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

$14.49 USD

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Read more
The Long Conversation

Maximizing Business Value from Information Technology Investment

by O. Lorenzo, P. Kawalek, G. González, B. Ramdani ...

Series series Business and Management (R0)
For many years companies have been investing in enterprise systems and IT initiatives but they are now struggling to achieve the desired results. It takes a long time to make the best of your enterprise systems so businesses must stop looking for the next technology 'silver bullet' and instead maximize the value of existing IT investments. ... Read more

$49.49 USD

For many years companies have been investing in enterprise systems and IT initiatives but they are now struggling to achieve the desired results. It takes a long time to make the best of your enterprise systems so businesses must stop looking for the next technology 'silver bullet' and instead maximize the value of existing IT investments.
... Read more
Mental Models

Aligning Design Strategy with Human Behavior

by Indi Young ...

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design ... Read more

$40.99 USD

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design
... Read more
The Intuitive Customer

7 Imperatives For Moving Your Customer Experience to the Next Level

by Colin Shaw, Ryan Hamilton ...

Series series Business and Management (R0)
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences. ... Read more

$53.99 USD

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
... Read more
Crisis Tales

Five Rules for Coping with Crises in Business, Politics, and Life

by Lanny J. Davis ...

TELL IT ALL, TELL IT EARLY, TELL IT YOURSELFNobody ever calls Lanny Davis to give him good news. As a legal crisis manager, he’s the man public figures such as Bill Clinton, Martha Stewart, U.S. representative Charlie Rangel, and companies such as Whole Foods, among many others, rely on to pull them through public scandal with their reputations intact.Winning your case in a courtroom instead of ... Read more

$13.99 USD

TELL IT ALL, TELL IT EARLY, TELL IT YOURSELFNobody ever calls Lanny Davis to give him good news. As a legal crisis manager, he’s the man public figures such as Bill Clinton, Martha Stewart, U.S. representative Charlie Rangel, and companies such as Whole Foods, among many others, rely on to pull them through public scandal with their reputations intact.Winning your case in a courtroom instead of
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Managing eHealth

From Vision to Reality

Edited by M. Rosenmöller, D. Whitehouse, P. Wilson ...

Series series Business and Management (R0)
This book constitutes an excellent source of information for gaining a better understanding of information technologies in healthcare; for reviewing how healthcare will change as a consequence; and how to manage these changes in order to realise eHealth's full potential in creating value for patients, professionals and the system as a whole. ... Read more

$89.09 USD

This book constitutes an excellent source of information for gaining a better understanding of information technologies in healthcare; for reviewing how healthcare will change as a consequence; and how to manage these changes in order to realise eHealth's full potential in creating value for patients, professionals and the system as a whole.
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Building Digital Ecosystem Architectures

Re-Making Communication at Work

Digital Futures, Digital Transformation

Pitch Perfect

The Long Conversation

Mental Models

The Intuitive Customer

Crisis Tales

Managing eHealth

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