Kobo Executive Team

Michael Tamblyn - President and CEO

Michael Tamblyn

President & CEO

Michael is the President and Chief Executive Officer at Rakuten Kobo. Driving growth, profitability and international expansion in a fiercely competitive market, he combines a passion for reading with a deep focus on the hardware and software experiences that can make a customer’s reading life better. A passionate and engaging presenter and commentator, Michael speaks internationally on digital media, publishing and mobile technology and has been featured in the New Yorker, Wired, Canadian Business, National Post, Globe and Mail and the New York Times.

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自 2009 年公司创立之日起,Michael 就已经成为 Rakuten Kobo 管理团队中的一员,并且在前不久担任了公司的首席内容官。在加入 Kobo 之前,Michael 是供应链代理公司 BookNet Canada 的创始人 CEO、加拿大第一家在线书店 Bookshelf.ca 的联合创始人。1998 年,Indigo Books & Music 收购 Bookshelf.ca后创建了新公司 Indigo.ca,Michael 出任线上运营副总裁。

Michael holds a Masters in Business Administration from the University of Western Ontario.

Trevor Hunter - Chief Technology Officer

Trevor Hunter


Trevor is the Chief Technology Officer at Rakuten Kobo, and is responsible for the innovative technology behind all facets of Kobo’s world-class eReading service. He oversees the engineering practice that holds quality and innovation in high regard, while always keeping the key focus on what customers want and need in a digital reading ecosystem. Previously, Trevor held the role of Enterprise Architect at Rakuten Kobo, where he devised actionable strategies to support the company’s business goals by employing best practices, while ensuring development and operational reliability for internet-scale architectures.

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Prior to joining Rakuten Kobo, Trevor held various roles at Infusion, where he grew his experience as a trusted advisor through his work across a diverse set of verticals including retail, travel & hospitality, and financial services.

Trevor holds a Bachelor of Science in Computer Science from the University of Ulster.

Alan MacNevin - CMO & EVP

Alan MacNevin


Alan MacNevin is Rakuten Kobo’s Chief Operating Officer, ensuring the vision of the company is made a reality and executed efficiently, and that the company is operating as effectively as possible to attain continued growth globally. Previously, Alan was Chief Marketing Officer and Executive Vice President at Rakuten Kobo, responsible for brand, the customer lifecycle, customer loyalty, and the Big Data and CRM organizations.

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Before taking on the CMO role, Alan was Executive Vice President & Chief Revenue Officer, responsible for driving revenue and customer acquisition by harnessing innovation and strengthening customer relationships. In this role, he oversaw content sales and customer value optimization, marketing, customer care, and business development. He has unparalleled knowledge about Rakuten Kobo’s customers, and focused on the customer relationship from acquisition to retention.

Prior to joining Kobo, Alan held marketing positions at Chapters Online, CBC (Canadian Broadcasting Corporation), and Bell Mobility. Most recently, Alan served on the executive team at Sirius Satellite Radio as VP, CRM, where he was also a founding member of the management team for the Canadian organization.

Marianne Hamilton - CMO

Marianne Hamilton


Marianne Hamilton is the Chief Marketing Officer of Rakuten Kobo. Responsible for the entire customer journey, from acquisition and retention to ebook, audiobook and eReader sales, she applies an integrated marketing discipline to deliver brand and business growth. Marianne is a dynamic leader and strong collaborator who motivates diverse teams toward improving reading lives, based on our core belief that life is better with books.

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A communications professional with a certificate in media and advertising, Marianne worked agency-side doing public relations, social media and product marketing for several Fortune 500 companies. She also led Canada's marketing organization for Motorola during the advent of Android smartphones. Marianne joined Rakuten Kobo in 2012 to increase the company's marketing and sales impact through its global network of retail partners.

Pieter Swinkels - EVP, Publisher Relations and Content

Pieter Swinkels


Pieter Swinkels is the Chief Content Officer at Rakuten Kobo, a global leader in digital reading. Pieter is responsible for the growth of Kobo’s worldwide content catalogue and driving business relationships with publishers, agents and authors. In addition, his responsibilities include expanding the Kobo Writing Life self-publishing platform, expanding the Kobo Plus subscriptions service, and continuing to build out the Kobo Originals program of new and exclusive eBooks, audiobooks and podcast content.

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Pieter formerly held the role of Executive Vice President of Publisher Relations and Content.

Prior to joining Rakuten Kobo in 2011, Pieter worked in the international publishing industry, most notably as Publisher at De Bezige Bij in Amsterdam.

Dave Anderson - EVP, Content Sales

Dave Anderson


Dave Anderson is the Chief Strategy Officer at Rakuten Kobo, focusing on strategy and corporate development; big data and analytics; and global supply chain.

Working closely with the CEO and executive team, Dave is responsible for developing, communicating and managing the company’s strategic direction. His team is the insight hub for the company and is responsible for applying machine learning and big data techniques to analyze and interpret customer behaviours, business performance and product trends. Finally, Dave’s team manages all the complexities of a global consumer electronics supply chain.

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Before joining Kobo, Dave was a management consultant with Accenture where he focused on retail operations, global supply chain operations and international market expansion. Prior to Accenture, Dave spent seven years with Indigo Books & Music Inc. working in the areas of supply chain, inventory management and assortment planning.

Dave holds an MBA from the Ivey Business School.